Mobile Is Not A Thing, It Is Everything
"The stratospheric rise in mobile subscribers, devices, services and apps has led to an even bigger explosion in the lack of understanding of how to design, develop and most importantly, recognize new opportunities with not only these new devices, but new use cases altogether.
Let's step through the processes to help identify content strategies, design workflows and forecasting methods to unlock the true potential of mobile, not only for apps, but for the web and new channels of communication altogether."
Joe McCann is the Director of Creative Technology at Mother New York.
Joe is using his mobile and multi-platform expertise into Mother’s client work in advertising, experiential, design and digital. He is also involved in Mother Ventures, which includes Circle Media, a newly formed company focused on live measurement and analytics.